Stuck between a rapidly digitizing economy and rising competitive
pressure from “digital native” upstarts, many private market leaders are
now highly focused on creating, implementing, and maintaining their digital
and social strategies. Do they have the resources to compete? We believe
that they do.
Let’s be clear: “privately held” does not mean “digitally-naive.” Quite
to the contrary, many of the most innovative digital companies in the US
today are privately held entities. But there are also a significant number
of privately held companies who see the current wave of technological
disruption as more of a threat than an opportunity.