Philadelphia Chapter Event

Philadelphia Chapter Event
The Visionary Board event:

A fireside chat with CEOs Erika Ayers, CEO Barstool Sports and Jay Snowden, CEO Penn Entertainment.

Challenges within the organization and in the boardroom when melding vision and strategy and how the board can help.

Date: Monday, March 20, 2023

Time: 5:30 p.m.–7:00 p.m.

Location: KPMG LLP, 1601 Market Street, 36th Floor, Philadelphia, PA 19103

Non WCD members: please email Kristina Parker the name of your guest. Her email [email protected].


We will have a virtual option. But please try to attend in-person. This is an exclusive event for public or large private company board chairs, CEOs, nominating committee and other board members to meet and exchange ideas about how to focus on developing visionary boards. Please make every effort to invite at least one non-WCD candidate or a male board members or CEO to promote networking and increase interest in potentially becoming a member of our chapter.


5:30 p.m. – 6:00 p.m. – Welcome and Networking Session

6:00 p.m. – 6:45 p.m. – Featured Guest Speaker and Q&A Session

Penn Entertainment. (Nasdaq: PENN) Penn Entertainment, formerly Penn National Gaming, is an American entertainment company and operator of integrated entertainment, sports content, and casino gaming. It operates 43 properties in 20 states, online sports betting in 14 jurisdictions and iCasino in five under the brands Hollywood Casino, L’Auberge, Barstool Sportsbook, and theScore Bet. PENN’s highly differentiated strategy, which is focused on organic cross-sell opportunities, is reinforced by its investments in market-leading retail casinos, sports media assets, technology, including a state-of-the-art, fully integrated digital sports and online casino betting platform, and an in-house iCasino content studio.

Erika Ayers, Chief Executive Officer of Barstool Sports
Erika Ayers is the first CEO of Barstool Sports one of the most influential sports, lifestyle and entertainment media brands on the internet. As a seasoned executive, Ayers has a proven track record of building digital businesses, developing culturally relevant brands, and pioneering distribution and monetization strategies.

Since taking the helm in July 2016, Ayers has led Barstool Sports through explosive growth, expanding the company from a regional blog with 12 employees to a national powerhouse with over 400 employees. Under her leadership, Barstool has become a top ten podcasting publisher in the US, with the world's #1 sports, hockey, golf, and music podcasts. The company also drives 2 billion monthly video views and 200 million social followers, making it the fastest-growing sports brand on every platform.

Ayers has launched over 35 brands for Barstool, including breakout franchises in sports, entertainment, female lifestyle, business, and sports betting. She has also led the company in generating revenue from multiple business lines, including merchandise, advertising, licensing, and experiential. Under her tenure, Barstool Sports has launched several successful products, such as Pink Whitney, the #1 flavored vodka, Big Deal Brewing's super-premium golden ale, Pirate Water malt beverage, and Stella Blue Coffee.

Prior to joining Barstool Sports, Ayers held leading roles at Microsoft, AOL, Demand Media, and Yahoo. She currently sits on the board of PLL. She has been named Forbes' Most Powerful Women in the U.S. in Sports, Crain's Notable Women in Sports recipient, AdWeek's Most Powerful Women in Sports, and Cynopsis' Top Women in Media. Ayers also hosts Token CEO, a business podcast within the Barstool Sports Network that she conceived and created.

Overall, Ayers' leadership has propelled Barstool Sports to new heights, making it one of the most innovative and successful brands.


Jay Snowden is Chief Executive Officer and President of PENN Entertainment (“PENN”) and is the primary architect of the Company’s transformation from a regional casino operator into a leading omni-channel provider of retail and interactive gaming, sports betting, media and entertainment.

Since assuming the role of CEO in January 2020, Mr. Snowden has led PENN’s expansion into sports media, entertainment and technology, including its acquisition of theScore and Barstool Sports, and the development of the Company’s best-in-class “3C’s” cashless, cardless and contactless technology.

Mr. Snowden served as President and Chief Operating Officer since March 2017, was appointed to the Board of Directors in August 2019, and has held various senior leadership roles since joining the Company in October 2011. During his tenure as President and Chief Operating Officer, he led the Company’s successful margin improvement plan as well as the Company’s integration efforts following its acquisition of Pinnacle Entertainment.

Prior to joining PENN, Mr. Snowden was the Senior Vice President and General Manager of the Caesars Atlantic City and Harrah’s Atlantic City casinos in New Jersey, and prior to that, held various leadership positions with Caesars Entertainment Corporation in St. Louis, Missouri; San Diego, California; and Las Vegas, Nevada. Mr. Snowden holds a bachelor’s degree from Harvard University and an M.B.A. from Washington University in St. Louis.

Event Sponsored By: KPMG

3/20/2023 5:30 PM - 7:00 PM
KPMG 36th floor 1601 Market Street Philadelphia, PA UNITED STATES

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